//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Corporate governance"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertorientierte Gestaltung von...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate governance
Markenführung
Beziehungsmarketing
4,555
Relationship marketing
4,555
Shareholder Value
1,395
Shareholder value
1,395
Theorie
1,323
Theory
1,323
Deutschland
1,234
Germany
1,227
Consumer behaviour
623
Konsumentenverhalten
623
Kundenwert
394
Customer value
392
Marketingmanagement
370
Marketing management
366
Kundenzufriedenheit
351
Customer satisfaction
350
Lieferantenmanagement
346
Supplier relationship management
346
USA
343
Corporate Governance
342
United States
341
Electronic Commerce
288
E-commerce
287
Dienstleistungsqualität
276
Service quality
276
Social Web
232
Social web
232
Strategisches Management
203
Stakeholder
188
Kundenintegration
185
Customer integration
183
Strategic management
183
Marketing
182
Brand management
178
Innovationsmanagement
152
Controlling
150
Innovation management
150
Management control
148
more ...
less ...
Online availability
All
Free
135
Undetermined
66
Type of publication
All
Article
315
Book / Working Paper
204
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliography included
Non-commercial literature
Article in journal
2,667
Aufsatz in Zeitschrift
2,667
Book section
315
Graue Literatur
197
Arbeitspapier
168
Working Paper
168
Hochschulschrift
109
Thesis
88
Collection of articles of several authors
60
Sammelwerk
60
Aufsatzsammlung
40
Case study
31
Fallstudie
31
Conference paper
21
Konferenzbeitrag
21
Reprint
19
Konferenzschrift
14
Ratgeber
13
Guidebook
12
Handbook
10
Handbuch
10
Collection of articles written by one author
8
Sammlung
8
Bibliografie enthalten
7
Conference proceedings
6
Lehrbuch
6
Textbook
6
Bibliografie
3
Festschrift
3
Advisory report
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Gutachten
2
Nachschlagewerk
2
Reference book
2
Amtsdruckschrift
1
more ...
less ...
Language
All
English
367
German
147
French
2
Hungarian
1
Italian
1
Polish
1
Author
All
Bebchuk, Lucian A.
7
Edmans, Alex
7
Fried, Jesse M.
7
Lazonick, William
7
Wang, Charles C. Y.
7
Deakin, Simon F.
6
Jürgens, Ulrich
6
Renneboog, Luc
6
Allen, Franklin
5
Burmann, Christoph
5
Gabaix, Xavier
5
Hommel, Ulrich
5
Höpner, Martin
5
Jenter, Dirk
5
Larcker, David F.
5
Ahlert, Dieter
4
Carletti, Elena
4
Esch, Franz-Rudolf
4
Fournier, Susan
4
Konzelmann, Sue
4
Llewellyn, David T.
4
Marquez, Robert
4
O'Sullivan, Mary
4
Bajzík, Josef
3
Barker, Richard
3
Becker, Bo
3
Bergstresser, Daniel
3
Böcking, Hans-Joachim
3
Cohen, Alma
3
Cziraki, Peter
3
Goeij, Peter de
3
Hendry, John
3
Jackson, Gregory
3
Koslowski, Peter
3
MacInnis, Deborah J.
3
Mehrotra, Vikas C.
3
Morck, Randall
3
Neslin, Scott A.
3
Park, C. Whan
3
Riemer-Hommel, Petra
3
more ...
less ...
Institution
All
Centre for European Policy Studies
1
Elinkeinoelämän Tutkimuslaitos
1
Ernst & Young
1
European University Institute / Department of Law
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Gesellschaft zur Erforschung des Markenwesens
1
Harvard Graduate School of Business Administration
1
Hochschule Osnabrück / Fakultät Wirtschafts- und Sozialwissenschaften
1
Institut für Markt- und Distributionsforschung <Köln>
1
Keizai-Sangyō-Kenkyūsho <Tokio>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
PriceWaterhouse GmbH <Frankfurt, Main>
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
The Wharton Financial Institutions Center
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Workshop Shareholder vs. Stakeholder Values - the Case of Japan <2000, Berlin>
1
more ...
less ...
Published in...
All
The Harvard John M. Olin discussion paper series
14
Working papers / Harvard Business School, Division of Research
12
Discussion paper / Centre for Economic Policy Research
8
Working paper / Centre for Business Research, University of Cambridge
8
Working paper / National Bureau of Economic Research, Inc.
8
Corporate governance and managerial reform in Japan
7
Discussion papers / CEPR
7
Innovative Markenführung und -implementierung
7
European corporate governance : readings and perspectives
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Research handbook on corporate governance and ethics
5
Betriebswirtschaftslehre und Rechtsentwicklung
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
MPIFG discussion paper
4
Stanford University Graduate School of Business research paper
4
Understanding the company : corporate governance and theory
4
Branding and sustainable competitive advantage : building virtual presence
3
Corporate governance : essays in honor of Horst Albach
3
Design thinking : integrating innovation, customer experience and brand value
3
Discussion paper / Center for Economic Research, Tilburg University
3
Europäische Hochschulschriften / 5
3
Handbook of brand relationships
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Perspektiven der Corporate governance : Bestimmungsfaktoren unternehmerischer Entscheidungsprozesse und Mitwirkung der Arbeitnehmer
3
Strong brands, strong relationships
3
The embedded firm : corporate governance, labor, and finance capitalism
3
The handbook of the economics of corporate governance ; Volume 1
3
Veröffentlichungsreihe der Abteilung Regulierung von Arbeit des Forschungsschwerpunkts Technik-Arbeit-Umwelt des Wissenschaftszentrums Berlin für Sozialforschung
3
Working papers / Financial Institutions Center
3
Brand management ; Vol. 2
2
CEFS working paper series / Center for Entrepreneurial and Financial Studies (CEFS), TUM Business School, Technische Universität München
2
CESifo working papers
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Convergence and diversity
2
Customer-centric marketing strategies : tools for building organizational performance
2
Discussion paper / LSE Financial Markets Group
2
Dissertation Series CentER
2
ERIM report series research in management
2
more ...
less ...
Source
All
ECONIS (ZBW)
519
Showing
1
-
10
of
519
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
2
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
3
Markenerosion : Implikationen für Markenführung und
Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
Saved in:
4
Aufbau von Markenbeziehungen als Grundlage des Dienstleistungsmanagements
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 57-76)
.
2008
Persistent link: https://www.econbiz.de/10003676020
Saved in:
5
Customer - brand value
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 215-230)
.
2001
Persistent link: https://www.econbiz.de/10003521890
Saved in:
6
Brand management strategies to enhance customer value in the Chinese telecom market
Hu, Chun
;
Dzever, Sam
- In:
Evolving corporate structures and cultures in Asia : …
,
(pp. 213-222)
.
2008
Persistent link: https://www.econbiz.de/10003837558
Saved in:
7
Die MemberValue-Strategie von Genossenschaftsbanken - eine theoretische Begründung und Darstellung von Potentialen
Tschöpel, Michael
-
2010
Persistent link: https://www.econbiz.de/10008653354
Saved in:
8
Brand-driven innovation
Roscam Abbing, Erik
;
Gessel, Christa van
- In:
Design thinking : integrating innovation, customer …
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003951955
Saved in:
9
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
10
Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
Persistent link: https://www.econbiz.de/10000971769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->