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The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics

Park, Keonyoung - In: Journal of marketing communications 28 (2022) 8, pp. 821-839

Persistent link: https://www.econbiz.de/10013493045

Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media

Park, Keonyoung; Jiang, Hua - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 439-463

Persistent link: https://www.econbiz.de/10014229023

Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009

Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577

Persistent link: https://www.econbiz.de/10011979115

Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing

Rim, Hyejoon; Park, Young Eun; Song, Doori - In: Journal of marketing communications 26 (2020) 4, pp. 343-361

Persistent link: https://www.econbiz.de/10012203480

Corporate message strategies for global CSR campaigns : the mediating role of perceived altruism

Rim, Hyejoon; Song, Doori - In: Corporate communications : an international journal 22 (2017) 3, pp. 383-400

Persistent link: https://www.econbiz.de/10011778530

Proactive versus reactive CSR in a crisis : an impression management perspective

Rim, Hyejoon; Ferguson, Mary Ann - In: International journal of business communication : IJBC … 57 (2020) 4, pp. 545-568

Persistent link: https://www.econbiz.de/10012287356

Strategic partnerships with nonprofits in corporate social responsibility (CSR) : the mediating role of perceived altruism and organizational identification

Rim, Hyejoon; Yang, Sung-Un; Lee, Jaejin - In: Journal of business research : JBR 69 (2016) 9, pp. 3213-3219

Persistent link: https://www.econbiz.de/10011514258

Theoretical insights of CSR research in communication from 1980 to 2018 : a bibliometric network analysis

Ji, Yi; Tao, Weiting; Rim, Hyejoon - In: Journal of business ethics : JBE 177 (2022) 2, pp. 327-349

Communication, as a discipline that generates a rich body of literature on CSR, has become a critical contributor to CSR knowledge in social science. However, limited research exists to understand how CSR knowledge is constructed and diffused in the discipline. This study thus intends to unpack...

Persistent link: https://www.econbiz.de/10013269460

Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge

Abdollahi, Maral; Xu, Hao; Rim, Hyejoon - In: Journal of marketing communications 30 (2024) 3, pp. 368-388

Persistent link: https://www.econbiz.de/10014529300