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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status

Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393

Persistent link: https://www.econbiz.de/10011279699

The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

Lee, Richard; Mazodier, Marc - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 919-942

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The "tug of war" model of foreign product purchases

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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis

Diamantopoulos, Adamantios; Davydova, Olga; … - In: Journal of business research : JBR 104 (2019), pp. 587-596

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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

Jin, Zhongqi; Lynch, Richard; Attia, Samaa; Chansarkar, Bal - In: International Business Review 24 (2015) 3, pp. 380-393

status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also …

Persistent link: https://www.econbiz.de/10011264111

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

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Antecedents of consumer animosity and the role of product involvement on purchase intentions

Park, Ji Eun; Yoon, Sung-Joon - In: American journal of business : applying research to … 32 (2017) 1, pp. 42-57

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Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar

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Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions

Sreejesh, S.; Kastanakis, Minas; Paul, Justin - In: Journal of consumer marketing 41 (2024) 3, pp. 340-356

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The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

Lee, Richard; Mazodier, Marc - In: European Journal of Marketing 49 (2015) 5/6, pp. 919-942

Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the … – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and …

Persistent link: https://www.econbiz.de/10014724330