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Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann - In: WEB 2.0 : Hype oder Substanz?, (pp. 49-62). 2008
Persistent link: https://www.econbiz.de/10003784640
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Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang; Hutter, Katja; Füller, Johann; … - In: Creativity and innovation management 24 (2015) 3, pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
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How to use the innovative potential of online communities? : netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities
Jawecki, Gregor; Füller, Johann - In: International journal of business process integration … 3 (2008) 4, pp. 248-255
Persistent link: https://www.econbiz.de/10003857622
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Innovation creation in online consumer groups
Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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Why co-creation experience matters? : creative experience and its impact on the quantity and quality of creative contributions
Füller, Johann; Hutter, Katja; Faullant, Rita - In: R & D management 41 (2011) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10009230095
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A comparison of creative behaviours in online communities across cultures
Jawecki, Gregor; Füller, Johann; Gebauer, Johannes - In: Creativity and innovation management 20 (2011) 3, pp. 144-156
Persistent link: https://www.econbiz.de/10009303986
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Can AI help in ideation? : a theory-based model for idea screening in crowdsourcing contests
Bell, J. Jason; Pescher, Christian; Tellis, Gerard J.; … - In: Marketing science 43 (2024) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10014470120
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Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.; Füller, Johann; Hutter, Katja; … - In: Journal of management information systems : JMIS 41 (2024) 2, pp. 487-514
Persistent link: https://www.econbiz.de/10014583064