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Friesike, Sascha; Flath, Christoph; Wirth, Marco … - In: Journal of operations management 65 (2019) 8, pp. 735-752

Persistent link: https://www.econbiz.de/10012154924

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

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On breaking functional fixedness : how the aha! moment enhances perceived product creativity and product appeal

Caprioli, Sara; Fuchs, Christoph; Van den Bergh, Bram - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 48-69

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Ad Lib : when customers create the ad

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Managing proprietary and shard platforms

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Innovation in a creative production system : the case of design

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Corporate creativity : developing an innovative organization

Lockwood, Thomas (contributor); Walton, Thomas (contributor) - 2008

Managing personal creativity / Jeffrey Mauzy -- The prepared mind versus the beginner's mind / Mark Stefik and Barbara Stefik -- When you build in the world, you build in your mind / Robert Rasmusssen -- Driving creativity and innovation through culture / Anne Archer and Doris Walczyk --...

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An evil king "thing", rising, falling and multiplying in trucker culture

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The inheritance of organizational routines and the emergence of a firm genealogy in the fashion design industry

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The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture

Bevolo, Marco - 2010

"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher

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