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Advertising to businesses : does creativity matter?
Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Exploring the ideation patterns of ordinary users: the case of mobile telecommunications services
Magnusson, Peter; Kristensson, Per; Hipp, Christiane - In: International journal of product development : IJPD 11 (2010) 3/4, pp. 289-309
Persistent link: https://www.econbiz.de/10003997983
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Exploring holistic intuitive idea screening in the light of formal criteria
Magnusson, Peter; Netz, Johan; Wästlund, Erik - In: Technovation : the international journal of … 34 (2014) 5/6, pp. 315-326
Persistent link: https://www.econbiz.de/10010399404