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Advertising creativity matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
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Creative media choice as a marketing signal
Rosengren, Sara; Dahlén, Micael - In: Current insights and future trends : [extended versions …, (pp. 343-351). 2012
Persistent link: https://www.econbiz.de/10009748087
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Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara; Dahlén, Micael; Modig, Erik - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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Creativity unlimited : thinking inside the box for business innovation
Dahlén, Micael - 2008 - 1.ed.
Persistent link: https://www.econbiz.de/10013489952
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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik; Dahlén, Micael; Colliander, Jonas - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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Store-window creativity's impact on shopper behavior
Lange, Fredrik; Rosengren, Sara; Blom, Angelica - In: Journal of business research : JBR 69 (2016) 3, pp. 1014-1021
Persistent link: https://www.econbiz.de/10011440070
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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Consumer advertising as a signal of employer attractiveness
Rosengren, Sara; Bondesson, Niklas - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10010362921