Studies on innovation and creativity have been quite rare, thus far in the sport management literature. In this study, a comparative analysis was conducted between two great inventions – Tsukahara's Vault and Fosbury's Flop. Mitsuo Tsukahara and Dick Fosbury responded to open-ended questions...

"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--