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What do we know about creativity? : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B. - In: Journal of advertising research 62 (2022) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
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Creativity and risk theories of advertising
West, Douglas C. - In: Advertising theory, (pp. 212-226). 2012
Persistent link: https://www.econbiz.de/10009524168
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Future directions for advertising creativity research
West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
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Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline; West, Douglas C. - In: Journal of advertising research 57 (2017) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.; Christodoulides, George; Bonhomme, … - In: Journal of advertising research 58 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
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What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.; Caruana, Albert; Leelapanyalert, Kannika - In: Journal of advertising research 53 (2013) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020