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Information credibility evaluation in online professional social network using tree augmented naïve Bayes classifier
Jing, Nan; Wu, Zhao; Lyu, Shanshan; Sugumaran, Vijayan - In: Electronic commerce research 21 (2021) 2, pp. 645-669
Persistent link: https://www.econbiz.de/10012588100
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Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng; Choi, Soyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina; Kéfi, Hajer - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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A Social Network as Information : The Effect of System Generated Reports of Connectedness on Credibility on Twitter
Westerman, David - 2017
current study examines how system-generated cues available in social media impact perceptions of a source's credibility … followers and follows on the page and report their perceived source credibility. Data indicate that curvilinear effects for …
Persistent link: https://www.econbiz.de/10012965191
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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina; Clare, Carl; Ashworth, Catherine J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
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Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun; Pandey, Mrinalini - In: International journal of economic research 13 (2016) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10011560544
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801