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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851

Persistent link: https://www.econbiz.de/10009688552

Insights on integrated marketing communications : implementation and impact in hotel companies

Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979

Persistent link: https://www.econbiz.de/10011408175

Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

Šerić, Maja; Gil Saura, Irene; Praničević, Daniela … - In: Economic research 29 (2016) 1, pp. 1091-1108

Persistent link: https://www.econbiz.de/10012222128

Customer-based brand equity building : empirical evidence from Croatian upscale hotels

Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10011951149

Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

Persistent link: https://www.econbiz.de/10010280552

ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST APPROACH

Šeric, Maja; Gil Saura, Irene - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble...

Persistent link: https://www.econbiz.de/10010565902