Narrow search
Showing 1 - 10 of 2,540
Cover Image
Information control for creator brand management in subscription-based crowdfunding
Lin, Yu-Kai; Rai, Arun; Yang, Yukun - In: Information systems research : ISR 33 (2022) 3, pp. 846-866
Persistent link: https://www.econbiz.de/10013373578
Cover Image
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Cover Image
Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers
Bryson, Douglas; Atwal, Glyn; Crespi, Roberta - In: Strategic change 31 (2022) 5, pp. 497-503
Persistent link: https://www.econbiz.de/10013415701
Cover Image
Crowdfunding nascent fashion brands
Buckingham, Christopher - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 117-132). 2023
Persistent link: https://www.econbiz.de/10013542138
Cover Image
The relationship between brand constructs and motivational patterns in crowdfunding decisions : evidence from university crowdfunding
Fortezza, Fulvio; Checchinato, Francesca; Slanzi, Debora - In: Management research review 46 (2023) 4, pp. 557-578
Persistent link: https://www.econbiz.de/10014314549
Cover Image
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid; Nawaz, Shahid; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Cover Image
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh; Moradi, Masoud; Badrinarayanan, Vishag - In: The journal of product & brand management 33 (2024) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Cover Image
Banking 2025: The Bank of the Future
Lenz, Rainer - 2015
Developments in information technology are fundamentally changing many traditional business models. Progress in the IT area is bringing about one change in particular: it is reducing search costs and allowing buyers and sellers of products and services to find each other directly on web-based...
Persistent link: https://www.econbiz.de/10010527492
Cover Image
How to attract the crowd in crowdfunding?
Wu, Sibin; Wang, Bin; Li, Yuanqing - In: International journal of entrepreneurship and small business 24 (2015) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10011399876
Cover Image
The hidden cost of accommodating crowdfunder privacy preferences : a randomized field experiment
Burtch, Gordon; Ghose, Anindya; Wattal, Sunil - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 949-962
Persistent link: https://www.econbiz.de/10011284892