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~subject:"Cultural identity"
~subject:"Foreign portfolio investment"
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Cultural identity
Foreign portfolio investment
Consumer behaviour
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Kulturelle Identität
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Cherian, Joseph A.
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Liang, Beichen
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Perotti, Enrico C.
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Casakin, Hernan
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Elliot, Esi A.
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Fu, Wei
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ECONIS (ZBW)
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Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion
Liang, Beichen
;
Cherian, Joseph A.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10003986202
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2
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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3
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
Saved in:
4
Option pricing and foreign investment under political risk
Cherian, Joseph A.
;
Perotti, Enrico
-
1999
Persistent link: https://www.econbiz.de/10001374827
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5
Option pricing and foreign investment under political risk
Cherian, Joseph A.
;
Perotti, Enrico C.
- In:
Journal of international economics
55
(
2001
)
2
,
pp. 359-377
Persistent link: https://www.econbiz.de/10001649298
Saved in:
6
Option pricing and foreign investment under political risk
Cherian, Joseph A.
;
Perotti, Enrico C.
-
1999
Persistent link: https://www.econbiz.de/10013422958
Saved in:
7
Grouping Euroconsumers : a culture-based clustering approach
Kale, Sudhir H.
-
2006
Persistent link: https://www.econbiz.de/10003410964
Saved in:
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