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~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Cultural identity
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Gröppel-Klein, Andrea
17
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16
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13
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12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
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10
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10
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9
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9
Choi, Tsan-Ming
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9
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9
Hill, Ronald Paul
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9
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8
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8
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7
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7
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7
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7
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7
Rudolph, Thomas
7
Silberer, Günter
7
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6
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6
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6
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
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Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of brand relationships
18
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
The Oxford handbook of luxury business
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Gender, culture, and consumer behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
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ECONIS (ZBW)
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11
Reconciling social media with luxury
fashion
brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
12
Customer co-producton from social factory to
brand
: learning from Italian
fashion
Arvidsson, Adam
;
Malossi, Giannino
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 212-233)
.
2011
Persistent link: https://www.econbiz.de/10008938705
Saved in:
13
The strategic use of social media in the
fashion
industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
14
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
15
Brand
experiences, retail scenarios, and
brand
images in the
fashion
industry
Valta, Manuela
;
Vianelli, Donata
-
2020
Persistent link: https://www.econbiz.de/10012059253
Saved in:
16
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
17
Integrating sustainable strategies in
fashion
design by Detox 2020 plan : case studies from different brands
Grover, Tarun
- In:
Detox fashion : case studies
,
(pp. 45-84)
.
2017
Persistent link: https://www.econbiz.de/10012035186
Saved in:
18
Consumer capitalism and
brand
fetishism : the case of
fashion
brands in Bulgaria
Ermann, Ulrich
- In:
Brands and branding geographies
,
(pp. 107 - 124)
.
2011
Persistent link: https://www.econbiz.de/10014566595
Saved in:
19
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
20
Brand
attachment and agile marketing : responses to the (post-)pandemic context in the sports
fashion
context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
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