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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Managing change in transnational companies : does cultural distance matter?
Matzler, Kurt; Strobl, Andreas; Krill, Ellen - In: European journal of international management : EJIM 14 (2020) 3, pp. 494-523
Persistent link: https://www.econbiz.de/10012223842