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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
75
Konsumentenverhalten
67
Globalization
22
Canada
18
Globalisierung
18
Kulturelle Identität
18
International marketing
16
Internationales Marketing
16
Welt
14
World
14
Brand management
13
Customer satisfaction
13
Online retailing
13
Online-Handel
13
Markenführung
12
USA
12
Brand image
11
China
11
Kanada
11
Service quality
11
United States
11
Dienstleistungsqualität
10
Culture
9
Ethnic group
9
Ethnische Gruppe
9
Kundenzufriedenheit
9
Markenimage
9
Marketing management
9
Marketingmanagement
9
Website
9
Beziehungsmarketing
8
Relationship marketing
8
Internet
7
Internet marketing
7
Online-Marketing
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Acculturation
6
Frankreich
6
Markenartikel
6
Materialism
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English
18
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Laroche, Michel
16
Cleveland, Mark
7
Papadopoulos, Nicolas G.
4
Pons, Frank
3
Mazaheri, Ebrahim
2
Takahashi, Ikuo
2
Teng, Lefa
2
Aurup, Golam Mohammad
1
Bressolles, Grégory
1
Erdoğan, Seçil
1
Ferraz, Sofia Batista
1
Kiani, Isar
1
Ladhari, Riadh
1
Mourali, Mehdi
1
M’Saad, Bouthaina
1
Paulin, Michèle
1
Richard, Marie Odile
1
Rojas-Méndez, José I.
1
Romero, Cláudia Buhamra Abreu
1
Shobeiri, Saeed
1
Sobol, Kamila
1
Souiden, Nizar
1
Ueltschy, Linda C.
1
Zins, Michel
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Journal of business research : JBR
11
International marketing review
2
Journal of international consumer marketing
2
Cross-cultural and critical perspectives on brands
1
Journal of marketing communications
1
Marketing and multicultural diversity
1
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ECONIS (ZBW)
18
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
2
Culture and personal values : how they influence perceived service quality
Ladhari, Riadh
;
Pons, Frank
;
Bressolles, Grégory
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 951-957
Persistent link: https://www.econbiz.de/10009241420
Saved in:
3
A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar
;
M’Saad, Bouthaina
;
Pons, Frank
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
6
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
7
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
8
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
9
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
10
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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