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~subject:"Cultural identity"
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Advertising in Slovenia : East...
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Cultural identity
Werbung
13,919
Advertising
11,392
Slowenien
5,922
Slovenia
5,167
Werbewirkung
3,951
Advertising effects
3,890
National culture
3,677
Consumer behaviour
3,660
Konsumentenverhalten
3,550
Nationalkultur
3,505
Internet marketing
1,917
Online-Marketing
1,915
Theorie
1,639
Theory
1,596
advertising
1,409
USA
1,350
Deutschland
1,338
United States
1,161
Marketing
1,059
Jugoslawien
970
Werbewirtschaft
963
Kulturelle Identität
950
Brand management
908
Markenführung
886
Advertising industry
873
Germany
855
Welt
812
World
805
Marketingmanagement
727
Marketing management
713
Social Web
646
Social web
644
Ungarn
617
Vergleich
608
China
607
Hungary
604
Comparison
598
Brand image
596
Markenimage
594
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Undetermined
420
Free
158
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Article
732
Book / Working Paper
198
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676
Aufsatz in Zeitschrift
676
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49
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49
Graue Literatur
43
Non-commercial literature
43
Arbeitspapier
37
Working Paper
37
Hochschulschrift
14
Collection of articles of several authors
9
Sammelwerk
9
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8
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7
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5
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5
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3
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3
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3
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1
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English
918
German
9
French
3
Slovenian
1
Serbian
1
Author
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Jansson, Thomas
9
Karabulut, Yigitcan
9
Mooij, Marieke K. de
8
Cleveland, Mark
7
Venaik, Sunil
7
Brewer, Paul
6
Brügger, Beatrix
6
Lalive, Rafael
6
Zweimüller, Josef
6
Ashraf, Badar Nadeem
5
Chaliasos, Michaēl
5
Minkov, Michael
5
Beugelsdijk, Sjoerd
4
Goodell, John W.
4
Haliassos, Michael
4
Head, Keith
4
Hofstede, Geert
4
Huang, Songshan
4
Larimo, Jorma
4
Laroche, Michel
4
Mayer, Thierry
4
Messner, Wolfgang
4
Mueller, Barbara
4
Seo, Yuri
4
Cannavale, Chiara
3
Czarnecka, Barbara
3
Das, Manish
3
Disdier, Anne-Célia
3
Eastwood, Jonathan
3
El Ghoul, Sadok
3
Engelen, Andreas
3
Gelbrich, Katja
3
Grajzl, Peter
3
Kaasa, Anneli
3
Khalakdina, Margaret
3
McSweeney, Brendan
3
Nijkamp, Peter
3
Papadopoulos, Nicolas G.
3
Poot, Jacques
3
Salter, Stephen B.
3
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Indien / Registrar General
2
Asia Center / Workshop <2016, Seoul>
1
Centre for Economic Policy Research
1
International Social Science Council
1
Lincoln University / Agribusiness and Economics Research Unit
1
Ministry of Information and Broadcasting, Gov. of India
1
National Bureau of Economic Research
1
Redefining Regions in Europe <Veranstaltung> <2019, Krems an der Donau>
1
Round Table Conference on Comparative Research <1965, Paris>
1
Russell Sage Foundation
1
Springer Fachmedien Wiesbaden
1
Srpska akademija nauka i umetnosti
1
Technische Universität Clausthal
1
Universität Siegen / universi - Universitätsverlag Siegen
1
Université internationale d'Agadir / Colloque international <2021, Agadir>
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
Verlag C.H. Beck
1
Zentrum für Empirische Forschung
1
Zhongguo-shouce-Bianji-Weiyuanhui
1
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Published in...
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Journal of business research : JBR
38
International marketing review
16
Journal of international consumer marketing
16
Journal of global marketing
14
International business review : the official journal of the European International Business Academy
13
Journal of international marketing
10
Research in international business and finance
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
Journal of world business : JWB
8
Cross cultural management : an international journal
7
International journal of cross cultural management : CCM
7
Journal of international accounting research
7
Journal of promotion management : JPM
7
Tourism management : research, policies, practice
7
Asia Pacific journal of marketing and logistics
6
International journal of cross cultural management
6
Journal of international management
6
Cross cultural & strategic management
5
Discussion paper series / IZA
5
European journal of international management : EJIM
5
International entrepreneurship and management journal
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
5
Management international review : mir ; journal of international business
5
The journal of consumer marketing
5
Australasian marketing journal
4
CESifo working papers
4
Discussion paper / Centre for Economic Policy Research
4
European management journal
4
Finance research letters
4
International journal of Indian culture and business management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
Journal of advertising research
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business and economics : JIBE
4
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Source
All
ECONIS (ZBW)
930
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1
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10
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930
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1
Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
Saved in:
2
Chinese
advertising
practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
3
Emotional appeal in recruitment
advertising
and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
4
Factors affecting consumer attitudes towards SMS
advertising
in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Cultural differences affecting decision-making style : a comparative study between four countries
Dabić, Marina
;
Tipurić, Darko
;
Podrug, Najla
- In:
Journal of business economics and management
16
(
2015
)
2
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011515962
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in
advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
8
Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on
advertising
effectiveness in an emerging market
Grant, Claire
;
Bailey, Arlene
;
Ogbuehi, Alphonso O.
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
Saved in:
9
Cultural and paradoxical values in
advertising
in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
10
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive
advertising
context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
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