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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
23
Markenführung
23
Handelsmarke
19
Store brand
19
Brand
18
Markenartikel
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Einzelhandel
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Internationales Marketing
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Retail trade
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International marketing
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Marketing management
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Marketingmanagement
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Theorie
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Theory
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Großbritannien
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United Kingdom
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Distribution channel
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Emerging economies
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Market research
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Marketing
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Marktforschung
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Schwellenländer
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Vertriebsweg
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Brand image
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Markenimage
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Discounters
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Food retailing
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Lebensmitteleinzelhandel
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Business cycle
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Discounter
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Konjunktur
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USA
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United States
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Deutschland
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Germany
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Kulturelle Identität
5
Welt
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English
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Steenkamp, Jan-Benedict E. M.
4
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Leeflang, Peter
2
Alden, Dana
1
Batra, Rajeev
1
Geyskens, Inge
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Raassens, Néomie
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Wuyts, Stefan
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Journal of marketing research : JMR
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Best practices in international marketing
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ERIM report series research in management
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Journal of international marketing
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ECONIS (ZBW)
5
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
2
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
3
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
4
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
5
The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
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