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~subject:"Cultural identity"
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You are what you speak? Global...
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Cultural identity
Consumer behaviour
80
Konsumentenverhalten
80
International marketing
29
Internationales Marketing
29
Welt
28
World
28
Globalization
27
Kulturelle Identität
26
Globalisierung
24
Brand image
19
Markenimage
19
Brand management
17
Markenführung
17
China
16
Ethnic group
15
Ethnische Gruppe
15
Designation of origin
14
Herkunftsbezeichnung
14
Online retailing
13
Online-Handel
13
Canada
11
Kanada
10
Markenartikel
10
National culture
10
Nationalkultur
10
Brand
9
Culture
9
Marketing management
9
Marketingmanagement
9
Social integration
9
Soziale Integration
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Marketing
8
Materialism
8
Service quality
8
USA
8
United States
8
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English
26
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Cleveland, Mark
16
Laroche, Michel
16
Papadopoulos, Nicolas G.
5
Bartikowski, Boris
3
Erdoğan, Seçil
2
Mazaheri, Ebrahim
2
Rojas-Méndez, José I.
2
Takahashi, Ikuo
2
Teng, Lefa
2
Arıkan, Gülay
1
Aurup, Golam Mohammad
1
Babin, Barry J.
1
Chang, William
1
El Banna, Alia
1
Ferraz, Sofia Batista
1
Iyer, Rajesh
1
Kiani, Isar
1
McCutcheon, Georgia
1
Mourali, Mehdi
1
Murphy, Steven A.
1
Paulin, Michèle
1
Pons, Frank
1
Poyraz, Tuğça
1
Richard, Marie Odile
1
Rod, Michel
1
Romero, Cláudia Buhamra Abreu
1
Shobeiri, Saeed
1
Sobol, Kamila
1
Ueltschy, Linda C.
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Journal of business research : JBR
19
International marketing review
2
Cross-cultural and critical perspectives on brands
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Marketing and multicultural diversity
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ECONIS (ZBW)
26
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1
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
2
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
3
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
6
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
7
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
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8
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
9
Multifaceted acculturation in multiethnic settings
Cleveland, Mark
;
Xu, Cecelia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Saved in:
10
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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