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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.; La Ferle, Carrie - In: Handbook of research on international advertising, (pp. 423-438). 2012
Persistent link: https://www.econbiz.de/10009514366
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Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting; Zhao, Yimeng; Yu, Jia; Yu, Mingzhou - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
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Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi; Khanwalkar, Seema; Lawrence, Lynda; … - In: Qualitative market research : an international journal 16 (2013) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
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Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda; Patro, Sanjay; Chaudhry, Harish - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.; Marin, Alejandra Marin - In: The journal of product & brand management 31 (2022) 4, pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
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Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
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Zeichen unserer Zeit : ausgewählte Höxberg-Gespräche
1997
Persistent link: https://www.econbiz.de/10000623455
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784