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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
31
Konsumentenverhalten
29
Brand management
10
Markenführung
10
China
8
Brand image
7
Markenimage
7
Marketing
6
Share Economy
6
Sharing economy
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Kulturelle Identität
5
Private consumption
5
Privater Konsum
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marketing
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Consumption theory
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Globalization
4
International marketing
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Internationales Marketing
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Konsumtheorie
4
Market research
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USA
4
United States
4
Welt
4
World
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liquid consumption
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Autovermietung
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Brand
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Car leasing
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Consumption
3
Ethics
3
Ethik
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Globalisierung
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Liquidity
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Liquidität
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Marketing theory
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Marketingtheorie
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Eckhardt, Giana M.
3
Belk, Russell W.
2
Devinney, Timothy Michael
2
Eckhardt, Giana
2
Askegaard, Søren
1
Beverland, Michael B.
1
Mahi, Humaira
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Sands, Sean
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Shankar, Avi
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Cross-cultural and critical perspectives on brands
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing theory
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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Globalization, consumer tensions, and the shaping of consumer culture in India
Eckhardt, Giana M.
;
Mahi, Humaira
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10009621045
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2
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
3
Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Marketing theory
12
(
2012
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10009539208
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Consumer ethics across cultures
Belk, Russell W.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003747514
Saved in:
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