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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea

Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390

Persistent link: https://www.econbiz.de/10011312156

Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Religion as a field of transcultural practices in multicultural marketplaces

Cruz, Angela Gracia B.; Seo, Yuri; Buchanan-Oliver, Margo - In: Journal of business research : JBR 91 (2018), pp. 317-325

Persistent link: https://www.econbiz.de/10011903211

Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528

Persistent link: https://www.econbiz.de/10012287957

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective

Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954

Persistent link: https://www.econbiz.de/10013396344

Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference

Cruz, Angela Gracia B.; Seo, Yuri; Scaraboto, Daiane - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 962-984

Persistent link: https://www.econbiz.de/10014526251

Towards a value-based perspective of consumer multicultural orientation

Seo, Yuri; Gao, Hongzhi - In: European management journal 33 (2015) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10010486391

Luxury brand markets as confluences of multiple cultural beliefs

Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10011296977

Religion as a Field of Transcultural Practices in Multicultural Marketplaces

Cruz, Angela; Seo, Yuri; Buchanan-Oliver, Margo - 2021

This paper reframes the dominant marketing conceptualization of religion as a driver of consumer differences toward religion as a field of transcultural practices within multicultural marketplaces. Through depth interviews with 24 consumers from multiple religious backgrounds and multiple...

Persistent link: https://www.econbiz.de/10013312005