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An empirical study of the rela...
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Cultural sector
Consumer behaviour
9
Konsumentenverhalten
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Beziehungsmarketing
5
Museum
5
Relationship marketing
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France
4
Cultural heritage
3
Customer satisfaction
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Frankreich
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Kulturgüter
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Kundenzufriedenheit
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perceived value
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satisfaction
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Betriebliche Wertschöpfung
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Brand
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Brand management
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CCT
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EVS
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Innovation
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Kultursektor
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Kundenwert
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Markenartikel
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Museums
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Music
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Retro
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museums
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Accessibility-diagnosticity framework
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Marteaux, Séverine
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Mencarelli, Rémi
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Pulh, Mathilde
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International journal of arts management
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde
;
Marteaux, Séverine
;
Mencarelli, Rémi
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
Saved in:
2
Museums, consumers, and on-site experiences
Mencarelli, Rémi
;
Marteaux, Séverine
;
Pulh, Mathilde
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
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