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Culture
Consumer behaviour
26
Konsumentenverhalten
24
Brand image
9
Markenimage
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand management
7
Markenführung
7
Luxury goods
6
Luxusgüter
6
Beziehungsmarketing
4
Brand
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Markenartikel
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National culture
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Nationalkultur
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Perception
4
Relationship marketing
4
Consumer ethnocentrism
3
Country of origin
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Customer satisfaction
3
Firm performance
3
International marketing
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Kundenzufriedenheit
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Satisfaction
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United Kingdom
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Unternehmenserfolg
3
Wahrnehmung
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Brand evaluation
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Celebrity endorsement
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Cognition
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Country image
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Cross-cultural management
2
Cross-cultural psychology
2
Cultural conditioning
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Cultural identity
2
Einzelhandel
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Ethics
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Ethik
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Global brands
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Balabanis, George
2
Kastanakis, Minas N.
2
Voyer, Benjamin G.
2
Gaston-Breton, Charlotte
1
Karpova, Aleksandra
1
Lemoine, Jérémy E.
1
Siamagka, Nikoletta Theofania
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Journal of business research : JBR
2
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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2
Pleasure, meaning or spirituality : cross-cultural differences in orientations to happiness across 12 countries
Gaston-Breton, Charlotte
;
Lemoine, Jérémy E.
;
Voyer, …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012643478
Saved in:
3
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
4
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
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