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Development of cross-cultural psychological capital and its relationship with cultural intelligence and ethnocentrism

Reichard, Rebecca J.; Dollwet, Maren; Louw-Potgieter, Joha - In: Journal of leadership & organizational studies : JLOS; … 21 (2014) 2, pp. 150-164

Persistent link: https://www.econbiz.de/10010358872

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10011529191

Shifting the paradigm : a critical review of social innovation literature

Phillips, Amy; Luo, Rosalie; Wendland-Liu, Joel - In: International Journal of Innovation Studies 8 (2024) 1, pp. 45-58

In this review of ten years of social innovation research (2012–2022), we define and explore three paradigms in the field: instrumentalist, strong, and democratic. We investigate how language usage and geography play a central role in identifying which paradigms recently published scholarship...

Persistent link: https://www.econbiz.de/10014515136

Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands

Cucato, Jussara da S. T.; Bizarrias, Flávio Santino; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 351-366

Persistent link: https://www.econbiz.de/10014321486

The case of wine : understanding Chinese gift-giving behavior

Yang, Ye; Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361

Persistent link: https://www.econbiz.de/10011312164

The role of consumer characteristics on cultural consumption tendency

Ozkan, Feyza Nur; Kurtulus, Sema - In: Asia-Pacific journal of business administration 16 (2024) 3, pp. 482-503

Persistent link: https://www.econbiz.de/10015072331

The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis

Rose, Mei; Rose, Gregory M.; Shoham, Aviv - In: Journal of Consumer Marketing 26 (2009) 5, pp. 330-339

112 Arab Israeli and 111 Jewish Israeli consumers were sampled. Findings – Both animosity and consumer ethnocentrism led …

Persistent link: https://www.econbiz.de/10014848744

Segmentation strategies for non‐profits: mining the emerging market of “black gold”

McKinley‐Floyd, Lydia; Shrestha, Nanda - In: Journal of Business & Industrial Marketing 23 (2008) 6, pp. 416-428

Purpose – The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold). Design/methodology/approach – This strategic and normative conceptualization utilizes a socio‐historical and...

Persistent link: https://www.econbiz.de/10014842922

Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries

Ferguson, Jodie L.; Dadzie, Kofi Q.; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 23 (2008) 6, pp. 429-437

characteristics, such as ethnocentrism and culture orientation, may influence COO preference in service evaluation. Practical …

Persistent link: https://www.econbiz.de/10014842923

Cultural influence on brand loyalty of rural consumers in the Indian context

Parida, Rashmi Ranjan; Sahney, Sangeeta - In: Journal of Asia Business Studies 11 (2017) 1, pp. 60-72

identified from the study, i.e. virtuousness, religion, sociability and ethnocentrism. The analysis reveals that virtuousness is … the most influencing factor on brand loyalty of rural consumers, followed by sociability and religion. Ethnocentrism was …

Persistent link: https://www.econbiz.de/10014838550