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Determination of consumer behaviour in course of food purchasing
Hes, Aleš; Šálková, Daniela; Turčínková, Jana - 2012
Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...
Persistent link: https://www.econbiz.de/10011315877
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Relationship marketing and customer loyalty in mobile telecommunication industry in Nairobi, Kenya
Kinoti, Mary Wanjiru; Kibeh, Annie Wanjiku - In: DBA Africa management review 5 (2015) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10012250835
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Creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing : a Journal of global scholars of marketing science special issue
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 26 (2016) 4, pp. 301-303
Persistent link: https://www.econbiz.de/10011635606
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The Relationship between Marketing Strategy and Marketing Channels of Communication
Sayedi, Sayed Masud; Soltani, Hassan; Keshavarz, Majid - In: International Journal of Academic Research in Business … 4 (2014) 3, pp. 345-360
The overall objective of this study is to investigate the relationship between the expansion of marketing channels and … marketing strategy is the first to examine the process of a questionnaire containing 19 questions was used as the existing … equation in the general case the connection between the expansion of marketing channels and marketing strategy were found to be …
Persistent link: https://www.econbiz.de/10010754891
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Determination of consumer behaviour in course of food purchasing
Hes, Aleš; Šálková, Daniela; Turčínková, Jana - In: Acta Universitatis Bohemiae Meridionales 13 (2010) 2, pp. 87-92
Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...
Persistent link: https://www.econbiz.de/10010638562
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The Hidden Wealth of Customers: Realizing the Untapped Value of your Most Important Asset
Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 5, pp. 463-464
Persistent link: https://www.econbiz.de/10014850080
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Avatar Hacking® : Wie erfolgreiche Marken ihre Zielgruppen identifizieren, analysieren und targetieren
Müller, Anna; Eckelmann, Florian; Ghofrani, Siamak - 2024 - 1. Auflage
Die Anforderungen an modernes Marketing unterscheiden sich spätestens seit der Digitalisierung grundlegend von seinen … Framework, das sowohl zielgruppenfokussiert als auch agil ist und es ermöglicht, Marketing auf Datenbasis fortlaufend und …
Persistent link: https://www.econbiz.de/10015062686
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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How risk-aversion level of return policies impact consumer trust in online shopping? : an intercultural study in the Middle East
Askarifar, Kazem; Dehbozorgi, Yalda; Alsafi, Ali - In: Journal of Islamic marketing 14 (2023) 11, pp. 2871-2886
Persistent link: https://www.econbiz.de/10014428810