Relationship marketing and customer loyalty in mobile telecommunication industry in Nairobi, Kenya
Year of publication: |
2015
|
---|---|
Authors: | Kinoti, Mary Wanjiru ; Kibeh, Annie Wanjiku |
Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 5.2015, 3, p. 1-12
|
Subject: | Relationship | Marketing | Customer | Loyalty | Industry | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kenia | Kenya |
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