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Customer engagement with a service provider and context : an empirical examination

Sim, Max; Plewa, Carolin - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 854-876

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Customer engagement with service providers : an empirical investigation of customer engagement dispositions

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Online student engagement and place attachment to campus in the new service marketplace : an exploratory study

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Customer engagement with a service provider and context: an empirical examination

Sim, Max; Plewa, Carolin - In: Journal of Service Theory and Practice 27 (2017) 4, pp. 854-876

Purpose Customer engagement is of critical interest to both academics and practitioners. Extant literature focusses primarily on customer engagement with a single focal object, usually brands; this study takes another view to consider customer engagement with multiple focal objects (service...

Persistent link: https://www.econbiz.de/10014907418