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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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How to integrate suppliers into the innovation process? : an explorative case of champion formalization in the purchasing department in times of open innovation
Maier, Maximilian A.; Rück, Peter; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 6, pp. 1750036-1-17
Persistent link: https://www.econbiz.de/10011816362
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How can the lean startup approach improve the innovation process of established companies? : an experimental approach
Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38
Persistent link: https://www.econbiz.de/10012593349
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Insights into success factors of innovation projects
Han, Zheng; Lorenz, Robert - In: International journal of entrepreneurship and … 19 (2015) 3/4, pp. 163-193
Persistent link: https://www.econbiz.de/10011409282
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Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C. - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
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Innovation orientation, innovativeness and innovation success
Ernst, Holger (ed.) - 2007
Persistent link: https://www.econbiz.de/10003500979
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Stage-Gate® for SMEs : a qualitative study in Germany
Leithold, Nick; Haase, Heiko; Lautenschläger, Arndt - In: European journal of innovation management : EJIM 18 (2015) 2, pp. 130-149
Persistent link: https://www.econbiz.de/10011332844
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Wo ist das Problem? : Mit Design Thinking Innovationen entwickeln und umsetzen
Blatt, Markus (ed.); Sauvonnet, Emmanuel (ed.) - 2017 - 2., komplett überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482026
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241