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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C. - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
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Spillover use and innovation success : what role does R&D play?
Jirjahn, Uwe - 2012
innovation success in establishments without R&D but not in establishments with R&D. This supports the hypothesis that rivals …
Persistent link: https://www.econbiz.de/10010356044
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Spillover use and innovations success : what role does R&D play?
Jirjahn, Uwe - In: The empirical economics letters : a monthly … 12 (2013) 5, pp. 487-492
Persistent link: https://www.econbiz.de/10010259021
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Choosing the right partner : R&D cooperations and innovation success
Leitner, Sandra M. - 2016
Persistent link: https://www.econbiz.de/10011441003
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Launch effort and NPD success : a study of technology intensive companies in Finland
Haverila, Matti J.; Ashill, Nicholas - In: International journal of innovation and technology … 11 (2014) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10010411649
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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058