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Facing up to Big Data and coming out on top : the digital communication revolution
Hainer, Herbert - In: How to succeed in the digital age : strategies from 17 …, (pp. 95-105). 2014
Persistent link: https://www.econbiz.de/10010341273
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"Like" or "fall"? : customer relations with the Facebook Generation
Obermann, René - In: How to succeed in the digital age : strategies from 17 …, (pp. 85-92). 2014
Persistent link: https://www.econbiz.de/10010341282
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Customer and product relationships for the individual mobility of the future
Stadler, Rupert - In: How to succeed in the digital age : strategies from 17 …, (pp. 55-82). 2014
Persistent link: https://www.econbiz.de/10010341285
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The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion - In: Handbook of research on consumerism in business and …, (pp. 473-499). 2014
Persistent link: https://www.econbiz.de/10010354605
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Social Media : grundlegende Aspekte zum Begriff und zum systematischen Management
Decker, Alexander - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 109-150). 2019
Persistent link: https://www.econbiz.de/10011999958
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012106727
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Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin - In: Strategies and tools for managing connected consumers, (pp. 163-176). 2020
Persistent link: https://www.econbiz.de/10012106775
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Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos; Prado-Gascó, Vicente Javier - In: Engaging consumers through branded entertainment and …, (pp. 242-270). 2015
Persistent link: https://www.econbiz.de/10011389918
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The impact of CRM and social media technologies on customer-orientation process and sales performance
Sheykhlar, Mahdi; Shahbaz Keshvari, Rozita - In: Strategic customer relationship management in the age …, (pp. 42-59). 2015
Persistent link: https://www.econbiz.de/10011399121