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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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The influence of strategic orientation on new product development : mediating role innovation, knowledge management and organisational capabilities ; an emprical investigation
Akbariyeh, Hamid; Seddigh, Amin - In: International journal of business innovation and research 13 (2017) 4, pp. 502-518
Persistent link: https://www.econbiz.de/10011840485
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How to enhance the success rate of new products in the market
Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
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Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C. - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd; Anokhin, Sergey Alexander; Song, Chanho; … - In: International entrepreneurship and management journal 15 (2019) 1, pp. 119-133
Persistent link: https://www.econbiz.de/10012226488