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Customer participation in business ecosystems : an integrated approach of system dynamics and fuzzy sets
Marakhimov, Azizbek; Joo, Jaehun; Yim, Jaegeol - In: International journal of business and systems research 12 (2018) 3, pp. 290-316
Persistent link: https://www.econbiz.de/10011960576
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Sustainability co-creation in digitalized global value chains
Grunwald, Guido - In: Strategic change 31 (2022) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10012814210
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Socio-economic value co-creation and sports tourism : evidence from Tasmania
Shams, S. M. Riad; Lombardi, Rosa - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 218-238
Persistent link: https://www.econbiz.de/10011573307
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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How to profit from a better"virtual customer environment"
Nambisan, Satish; Nambisan, Priya - In: MIT sloan management review 49 (2007/08) 3, pp. 53-61
Persistent link: https://www.econbiz.de/10003714565