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Customization : a goldmine or a wasteland?

Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33

Persistent link: https://www.econbiz.de/10008697206

A user community-based approach to leveraging technology competences : an exploratory case study of the technology start-up from MIT

Keinz, Peter; Prügl, Reinhard - In: Creativity and innovation management 19 (2010) 3, pp. 269-289

Persistent link: https://www.econbiz.de/10008651826

Testing the value of customization : when do customers really prefer products tailored to their preferences?

Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121

Persistent link: https://www.econbiz.de/10003875417

Exploring the nature and implementation process of user-centric business models

Hienerth, Christoph; Keinz, Peter; Lettl, Christopher - In: Long range planning : LRP ; international journal of … 44 (2011) 5/6, pp. 344-374

Persistent link: https://www.econbiz.de/10009411536

Designing the Organization for User Innovation

Keinz, Peter - 2014

There is increasing consensus among practitioners and academics alike that we are in the midst of a paradigm shift from producer-centered and internal innovation processes toward user-centered and open innovation processes. This paradigm shift induces significant changes to the design of...

Persistent link: https://www.econbiz.de/10013064167

Managing open and user innovation by projects

Keinz, Peter (ed.); Hienerth, Christoph (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012514734