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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: New Developments in Online Marketing, (pp. 113-123). 2014
Persistent link: https://www.econbiz.de/10010354580
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Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy; Garry, Tony - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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Value co-creation : the role of actor competence
Waseem, Donia; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 70 (2018), pp. 5-12
Persistent link: https://www.econbiz.de/10011863729