The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Customer co-creation during the innovation process has recently been suggested to be a major source for firms' competitive advantage. Hereby, customers actively engage in a firm's innovation process and take over innovation activities traditionally performed by a firm's employees. Despite its...

The purpose of this research is to compare the integration of the supply chain of international family businesses with the integration of the supply chain of non-international family businesses in the food sector of Michoacán, Mexico, in order to analyze whether there are differences between...