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~subject:"Customer integration"
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Customer integration
Innovation
41
Innovation management
38
Innovationsmanagement
38
Social Web
29
Social web
29
Crowdsourcing
24
Kundenintegration
22
New product development
17
Consumer behaviour
16
Konsumentenverhalten
16
Produktentwicklung
16
Creativity
11
Kreativität
11
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Customer satisfaction
8
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Innovation diffusion
6
Innovationsdiffusion
6
Kundenzufriedenheit
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Co-creation
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
USA
5
United States
5
Wettbewerb
5
crowdsourcing
5
Brand
4
Competition
4
Markenartikel
4
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5
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1
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Article
19
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3
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
4
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4
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
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1
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1
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1
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1
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Language
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English
18
German
4
Author
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Füller, Johann
19
Matzler, Kurt
6
Hutter, Katja
5
Faullant, Rita
4
Hautz, Julia
3
Bartl, Michael
2
Hippel, Eric von
2
Jawecki, Gregor
2
Mühlbacher, Hans
2
Schroll, Roland
2
Alexy, Oliver
1
Belz, Frank
1
Bilgram, Volker
1
Breitenecker, Robert J.
1
Erler, Hannes
1
Ernst, Holger
1
Frederiksen, Lars
1
Gebauer, Johannes
1
Globocnik, Dietfried
1
Hück, Steffen
1
Kohler, Thomas
1
Krajger, Ines
1
Leckenwalter, Richard
1
Mooradian, Todd A.
1
Pezzei, Roland
1
Pichler, Elisabeth A.
1
Probisch, Jasmin
1
Rieger, Markus
1
Schwarz, Erich J.
1
Silvertant, Sandra
1
Stieger, Daniel
1
Tekic, Anja
1
Thürridl, Carina
1
Willoughby, Kelvin W.
1
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Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
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Creativity and innovation management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation: organization & management : IOM
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Management decision : MD
1
Problems and perspectives in management : PPM ; international research journal
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
Sloan working papers
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of product & brand management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
22
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1
Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita
;
Füller, Johann
;
Hutter, Katja
- In:
Management decision : MD
55
(
2017
)
9
,
pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
Saved in:
2
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
3
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
4
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
5
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
6
Towards a comprehensive understanding of lead userness : the search for individual creativity
Faullant, Rita
;
Schwarz, Erich J.
;
Krajger, Ines
; …
- In:
Creativity and innovation management
21
(
2012
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10009519801
Saved in:
7
Do lead users cooperate with manufacturers in innovation? Investigating the missing link between lead userness and cooperation initiation with manufacturers
Globocnik, Dietfried
;
Faullant, Rita
- In:
Technovation : the international journal of …
100
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012626274
Saved in:
8
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
9
Pushing the boundaries of open and user innovation
Alexy, Oliver
(
ed.
);
Frederiksen, Lars
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012258066
Saved in:
10
Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes
;
Rieger, Markus
;
Füller, Johann
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 391-401)
.
2009
Persistent link: https://www.econbiz.de/10003853674
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