Similar Search Results

Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings

Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42

Persistent link: https://www.econbiz.de/10012064323

Together we tango : value facilitation and customer participation in Airbnb

Jiang, Yangyang; Balaji, M. S.; Jha, Subhash - In: International journal of hospitality management 82 (2019), pp. 169-180

Persistent link: https://www.econbiz.de/10012121670

Motivation triggers for customer participation in value co-creation

Palma, Freida C.; Trimi, Silvana; Hong, Soon Goo - In: Service business 13 (2019) 3, pp. 557-580

Persistent link: https://www.econbiz.de/10012124370

Brand experiential value for creating integrated resort customers' co-creation behavior

Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112

Persistent link: https://www.econbiz.de/10012128325

The role of staff engagement in facilitating staff-led value co-creation

Merrilees, Bill; Miller, Dale; Yakimova, Raisa - In: Journal of service management 28 (2017) 2, pp. 250-264

Persistent link: https://www.econbiz.de/10011704036

What stories unfold : empirically grasping value co-creation

Hansen, Anne Vorre - In: European business review : EBR ; the official journal … 29 (2017) 1, pp. 2-14

Persistent link: https://www.econbiz.de/10011646725

Value co-creation between firms and customers : the role of big data-based cooperative assets

Xie, Kang; Wu, Yao; Xiao, Jinghua; Hu, Qing - In: Information & management : the internat. journal of … 53 (2016) 8, pp. 1034-1048

Persistent link: https://www.econbiz.de/10011647583

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721

Market orientation and service innovation on customer perceived value : the case of supermarket retailers

Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467

Persistent link: https://www.econbiz.de/10011563837

Value-in-use : antecedents, dimensions, and consequences

Bruns, Katherina; Jacob, Frank - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 135-149

Persistent link: https://www.econbiz.de/10011566853