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Online support for vulnerable consumers : a safe place?
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory; … - In: The journal of services marketing 31 (2017) 4/5, pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 865-886
Persistent link: https://www.econbiz.de/10009577003