Narrow search
Showing 1 - 4 of 4
Cover Image
Co-developing new products with customers
Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008
Persistent link: https://www.econbiz.de/10003732375
Cover Image
Collaborative innovation : web-based tools for customer involvement in new product development
Verona, Gianmario; Prandelli, Emanuela - 2008
Persistent link: https://www.econbiz.de/10003667730
Cover Image
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Cover Image
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057