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E-commerce and the digital economy
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Interaktionen machen Marken : wie die Digitalisierung Interaktionen zum Kern der Markenführung macht
Totz, Carsten
;
Werg, Florian Ulrich
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 113-131)
.
2014
Persistent link: https://www.econbiz.de/10010424329
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Extending customers' roles in e-commerce : promises, challenges, and some findings
Klein, Stefan
;
Köhne, Frank
;
Totz, Carsten
- In:
E-commerce and the digital economy
,
(pp. 75-90)
.
2006
Persistent link: https://www.econbiz.de/10003427305
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