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Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
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Gamification in the customer journey : a conceptual model and future research opportunities
Silva, Jorge Henrique de Oliveira
;
Mendes, Glauco H. de …
- In:
Journal of service theory and practice
33
(
2023
)
3
,
pp. 352-386
Persistent link: https://www.econbiz.de/10014302338
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