Amer, Sally Mohamed; Rakha, Soliman Atef - In: Cogent business & management 9 (2022) 1, pp. 1-24
Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement … relationship between servicescape and customer engagement behaviors. Questionnaires were distributed to 405 guests from upscale … proposed model and prove the mediating role of place attachment. The servicescape, directly and indirectly, influences customer …