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How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of fashion marketing and management 20 (2016) 3, pp. 300-321

Persistent link: https://www.econbiz.de/10011594911

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce

Molina-Prados, Aida; Muñoz-Leiva, Francisco; … - In: Journal of fashion marketing and management 26 (2022) 3, pp. 495-515

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Social networks marketing, value co-creation, and consumer purchase behavior : combining PLS-SEM and NCA

Arbabi, Farzin; Khansari, Seyed Mohammad; Aidin, Salamzadeh - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-21

matrix are the four steps that the paper takes. Instagram users with prior experience making purchases online made up the … means that if Instagram channels improve their SNM performance by one unit point, their overall SNM will also improve by 0.738. …

Persistent link: https://www.econbiz.de/10013471443