Purpose The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance. Design/methodology/approach A three-stage least squares model was used on a...

Purpose This study aims to investigates the effect of three customer orientation components – customer information-processing, responsiveness and values and norms – on a firm’s decision to adopt environmental management practices. Consistent with the literature on strategy and industrial...

Scholars agree that value creation is the core purpose of economic exchange and recent dialogue calls for research that extends its conceptualisation, especially with respect to factors that may enhance customer-perceived value. In parallel, an additional call for research recognises the growth...