Keiningham, Timothy L.; Aksoy, Lerzan; Andreassen, Tor W.; … - In: Journal of Consumer Marketing 23 (2006) 7, pp. 470-479
Purpose – The purpose of this study is to investigate the relationship between parent satisfaction and child retention at a childcare provider. Design/methodology/approach – The survey data used in the analyses involves a sample size of 1,003 respondents, all clients of a regional childcare...