Toward a further understanding of drivers of customer loyalty across economic conditions, industries, firms, and customers
Yi-Chun Ou
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Ou, Yi-chun |
| Publisher: |
Groningen : University of Groningen |
| Subject: | Kundenbindung | Customer retention | Kundenwert | Customer value | Dienstleistungssektor | Service industry | Niederlande | Netherlands |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 149 pagina's illustraties 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Groningen, Rijksuniv., Diss., 2014 |
| Notes: | Supervisors Prof. P.C. Verhoef, Prof. T. Wiesel Met literatuuropgave. - Met samenvatting in het Nederlands |
| ISBN: | 978-90-367-6698-2 ; 90-367-6698-2 ; 978-90-367-6874-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360025