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~subject:"Customer retention"
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Customer retention
Consumer behaviour
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Beziehungsmarketing
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Blood service
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Blutspendedienst
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Brand image
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Mortimer, Gary
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Chell, Kathleen
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Fazal-e-Hasan, Syed
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Lings, Ian N.
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Neale, Larry
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International journal of nonprofit & voluntary sector marketing
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen
;
Mortimer, Gary
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010520419
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2
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
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