Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer satisfaction"
~subject:"Designation of origin"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Designation of origin
Marketingmanagement
Markenimage
10,814
Brand image
10,567
Markenführung
6,919
Brand management
6,916
Konsumentenverhalten
6,461
Consumer behaviour
6,460
Brand
3,233
Markenartikel
3,211
Relationship marketing
1,836
Beziehungsmarketing
1,835
Social Web
964
Social web
964
Werbewirkung
961
Advertising effects
958
Online-Marketing
882
Internet marketing
872
Herkunftsbezeichnung
861
Tourism marketing
721
Tourismusmarketing
721
Kundenzufriedenheit
645
Marketing management
590
Destination management
582
Destinationsmanagement
582
Corporate reputation
486
Firmenimage
486
Deutschland
481
Brand loyalty
478
Germany
465
Holiday behaviour
445
Urlaubsverhalten
445
Advertising
441
Werbung
440
Persönlichkeitspsychologie
418
Personality psychology
417
Markentreue
412
Viral marketing
412
Virales Marketing
412
more ...
less ...
Online availability
All
Undetermined
1,008
Free
279
Type of publication
All
Article
1,785
Book / Working Paper
243
Type of publication (narrower categories)
All
Article in journal
1,691
Aufsatz in Zeitschrift
1,691
Aufsatz im Buch
93
Book section
93
Hochschulschrift
40
Thesis
36
Graue Literatur
30
Non-commercial literature
30
Conference paper
15
Konferenzbeitrag
15
Case study
13
Fallstudie
13
Arbeitspapier
11
Collection of articles of several authors
11
Sammelwerk
11
Working Paper
11
Reprint
9
Aufsatzsammlung
8
Bibliografie enthalten
3
Bibliography included
3
Fallstudiensammlung
2
Handbook
2
Handbuch
2
Accompanied by computer file
1
Biografie
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Guidebook
1
Ratgeber
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,940
German
80
Italian
3
Polish
3
Valencian
1
Russian
1
Serbian
1
more ...
less ...
Author
All
Diamantopoulos, Adamantios
14
Melewar, T. C.
11
Han, Heesup
10
Loureiro, Sandra Maria Correia
10
Papadopoulos, Nicolas G.
9
Gil Saura, Irene
8
Giraldi, Janaina de Moura Engracia
7
Keller, Kevin Lane
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Šerić, Maja
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Guzman, Francisco
6
Huber, Frank
6
Pappu, Ravi
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Wong, IpKin Anthony
6
Aichner, Thomas
5
Bang Nguyen Viet
5
Bang, Nguyen
5
Bruno, Pascal
5
Cai, Liping A.
5
Chahal, Hardeep
5
Foroudi, Pantea
5
Gierl, Heribert
5
Japutra, Arnold
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Molinillo, Sebastian
5
O'Cass, Aron
5
Sohail, M. Sadiq
5
Usman, Osly
5
Völckner, Franziska
5
Wang, Cheng Lu
5
Wang, Ying
5
Wiedmann, Klaus-Peter
5
more ...
less ...
Institution
All
American Marketing Association
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Finansovyj Universitet
1
NetLibrary, Inc
1
Peter Lang GmbH
1
htp St. Gallen Managementberatung AG
1
more ...
less ...
Published in...
All
Journal of business research : JBR
84
The journal of product & brand management
49
Journal of retailing and consumer services
48
Journal of travel and tourism marketing
45
The journal of brand management : an international journal
44
Tourism management : research, policies, practice
40
International marketing review
35
Asia Pacific journal of marketing and logistics
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of global marketing
25
Journal of international consumer marketing
25
European journal of marketing : EJM
23
International journal of hospitality management
21
Journal of strategic marketing
20
Journal of hospitality marketing & management
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
19
Tourism management perspectives : TMP
19
Journal of marketing communications
18
Cogent business & management
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
Journal of vacation marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of international marketing
14
International journal of contemporary hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of destination marketing & management
12
Journal of fashion marketing and management
12
Psychology & marketing
12
The journal of consumer marketing
12
Journal of marketing
11
Journal of marketing management : MM
11
Tourism review
11
International business review : the official journal of the European International Business Academy
10
International journal of internet marketing and advertising : IJIMA
10
Journal of Islamic marketing
10
Journal of promotion management : JPM
10
The marketing review
10
Journal of Asian finance, economics and business : JAFEB
9
more ...
less ...
Source
All
ECONIS (ZBW)
2,028
Showing
1
-
10
of
2,028
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
Saved in:
3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
4
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
5
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
6
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
Saved in:
7
Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till
-
1999
Persistent link: https://www.econbiz.de/10000998184
Saved in:
8
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
9
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
10
Länderimages im Auslandsmarketing für Lebensmittel : zur Meinung und Bewertung von Images ausländischer Lebensmittel in Deutschland
Janssen, Jürgen
- In:
Land- und Ernährungswirtschaft in einer erweiterten EU …
,
(pp. 179-188)
.
1998
Persistent link: https://www.econbiz.de/10001325201
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
