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Brand and consumer
Charan, Ashok - 2024
Persistent link: https://www.econbiz.de/10014383857
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Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel
Spanke, Matthias; Löbbel, Sonja - 2015 - Bilingual ed.
Persistent link: https://www.econbiz.de/10011291008
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Aufbau eines Fashion-Online-Shops : Strategien, Methoden und Erfolgskontrolle
Mahrdt, Niklas; Hacke, Michael - 2012
Persistent link: https://www.econbiz.de/10009578977
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Eco fashion : Top-Labels entdecken die Grüne Mode
Diekamp, Kirsten; Koch, Werner - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10008659062
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Multichanneling im Modehandel : von der Instore-Digitalisierung bis zum Cross-Channel-Management
Mahrdt, Niklas - Bundesverband des Deutschen Textil-Einzelhandels; … - 2016
Persistent link: https://www.econbiz.de/10014012261
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Fashion marketing
Easey, Mike (ed.) - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10013547294
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Advertising creative : strategy, copy and design
Altstiel, Tom; Grow, Jean - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003830815
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Vincent, Laurence - 2012
Persistent link: https://www.econbiz.de/10009515000